Cocoa SHILOH -

Cocoa SHILOH

I love chocolates! This is a personal project designing interesting and modern landing and shopping pages for an online chocolate shop.

Design Decisions

About the color chosen

I chose the combination of brown colors for this UI design.
First, brown is the color of chocolate itself, so using brown in the UI design helps to create an immediate connection with the product.
Additionally, brown is often associated with warmth, comfort, and reliability, all of which are qualities that chocolate brands want to convey to consumers.
Furthermore, brown is perceived as a natural and earthy color, which can align with the idea of using natural ingredients in chocolate products.
Overall, using brown in chocolate products’ visual design can help evoke positive emotions and associations with the product.

About the shapes chosen

I chose rounded shapes for this UI design.
First, rounded shapes can evoke a sense of smoothness, softness, and indulgence, which are qualities that chocolate brands want to communicate to consumers.
Additionally, rounded shapes can create a sense of harmony and completeness, which can be visually appealing and inviting to potential customers.
Moreover, these shapes can also resemble the actual form of chocolate, making them a natural choice for designs related to chocolate products.
Overall, the use of rounded shapes in chocolate product UI designs can help to convey a sense of luxury, comfort, and enjoyment associated with consuming chocolate.